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The Fundamentals of Creative Advertising

The Fundamentals of Creative Advertising

Availability: In stock


Regular Price: Rs. 895

Special Price Rs. 761


  • Pages: 184
  • Year: 2011
  • Published By:  Bloomsbury Publishing PLC
  • ISBN 13: 9782940411566
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

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